Phew! Been a big week. Since we’re getting close to possibly the first episode release (I’m going to go over variation ideas in my next blog post in a couple days), I figured I need to kick branding into gear. Been reading through some Youtube Guides on branding and management. If this project is going to be a success, I need create a successful channel. I already have some experience in this, but I need to further that by closing some “skill gaps”. Writing, editing and all that jazz is easy enough, but if I want to pull this off I need-
- Marketable Channel
- Professional Looking, well-edited videos
So marketing. Well, I’m reading. There are hundreds of guides online, all of which offer pretty vague and obvious ideas to draw in page views. However I’ve picked up a few books online and in the library to get myself in tune with the idea of marketing and social media managing- 500 Social Media Marketing techniques. A lot of obvious examples but some handy advice. One of which was to give your channel personality, maybe indicating that trying to start totally afresh, I should try and work my website and channel into my current online persona. Also Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy Social World. It’s more of a motivational speaking advice book and the like, but really useful and has some good advice. Also The Art of Social Media, which I have here with me but haven’t started reading yet. Between these and the current 12 stacks of history books I’m working through, it makes for a busy few weeks!
Branding- the aforementioned social media books ahve been useful for this, but I’m still trying to come up with a kind of solid overall channel style. Here’s my new channel artwork that I designed for my personal youtube channel and blog where I use the name “LitZippo”
It’s a really “busy” design that uses characters and drawings from different games and things I’ve done on my channel- maybe I could incorporate that into whatever it is I’m doing. I feel it might be a bit too busy however.
Currently, I know a lot about editing in the Sony Vegas editing suites, but I don’t think for what I’m trying to do this would be acceptable. We’re talking videos with dozens of images per minute and a lot of audio editing, and sony vegas just doesn’t handle that as well (as well as being an unstable build in general). I really need to switch to Adobe Premire since my audio recording and editing is taking place within Adobe Audition. So skill gap one- Premire. If I’m going to make this video, I need to learn Premiere.
Last one is trickiest- I need to get some basic coding under my belt. Putting this on the backburner atm though since it’slow priority. At the moment the important points are-
*Create Channel & Brand
*Learn Adobe Premiere